University of Virginia Apple Inc Marketing Management Business Discussion
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Part1: Read Chapter 1. Why Is Marketing Management Important? pick a topic and write a brief summary
Also, provide a graduate-level response to each of the following questions:
- Before reading this chapter or beginning class, what did you expect marketing to be? Ask a family member, classmate, or coworker what they think marketing is. How can persuade them that marketing enhances a mutually beneficial exchange between a customer and a company.
- Think about a recent time when you bought something or tried to do so and you were treated poorly as a customer. What was the essential problem? If you ran the company, what would you do to ensure happier and more loyal customers? University of Virginia Apple Inc Marketing Management Business Discussion
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The assignment should be in APA format and cite all references and 500 plus words.
Part2: Activity: Select any company of your choice. Identify its strengths and weaknesses. Then analyze the company’s context, customers, competitors, and collaborators.
Part2 should be 1.5 to 2 pages in length and in APA format, use textbook and other articles to support this activity and cite all references properly.
Note: Attaching the textbook. University of Virginia Apple Inc Marketing Management Business Discussion
